Being a CEO is incredibly hard (or so I’ve heard!), and you often have to make a decision when there are no good options. Some of the keys to being great at the role are: transparency and respect, creativity, and understanding that you can only learn to be a CEO by being a CEO. Ben compares it to being an NFL quarterback. Even if you’re coached by Peyton Manning in the classroom, you’ll get squashed the second you step on to the field if you have no experience. Mentors are great and necessary, but information only goes so far.